Being a real estate agent is a tough job. It can be rewarding
and fun, but it at the same time challenging and full of
frustrations. The many hurdles come from the intense
competition in our industry and the eccentricities of our
clients, but also from outside influences beyond our control.
Our founders understand this well and led them to create
Designated Local Expert as a response. We believe your
committed use of a DLE surrogate designation, coupled with our
portfolio of tools, tactics, and support will give you the ability to
conquer the challenges that confront you and increasingly
prevail in your market. That’s why we proudly proclaim DLE is
The Most Powerful Personal Branding in the Real Estate Industry™
Let’s get started by addressing the 5 Challenges all realtors share and how DLE
enables you to consistently overcome them.
1 – BEING REMEMBERED – ARE YOU REMEMBERED WHEN POTENTIAL CLIENTS
YOU’VE PREVIOUSLY CONTACTED HAVE A NEED?
Challenge: Realtors can spend many years in a city, along with tens of thousands of
marketing dollars over their careers trying to have a name that will be remembered
when a real estate need arises. Has a prospect who you’ve invested heavily in ended up
doing business with a competitor because they didn’t think of you, or forgot your name?
DLE Solution: What’s more memorable than the name of your town? Being Mr/Ms/Mrs
City Name accelerates the process of establishing a memorable brand. That surrogate
name, when reinforced by high quality and consistent messaging, will be impossible to
forget when clients are thinking real estate.
2 – BEING FOUND – WHEN A BUYER OR SELLER HAS A NEED, ARE YOU THE EASIEST
REAL ESTATE AGENT TO FIND?
Challenge: In the past, buyers and seller might walk into your office. Does anyone do that
anymore? When was the last time someone walked into your office seeking help?
DLE Solution: Today, those same buyers and sellers conduct their search online. They
“Google” what they’re looking for, perhaps “best realtor City Name”, or something like
that. Are you among the top search results returned? If you’re not in the top 3, or even
on the 1st page, you don’t exist. DLE helps our members develop a successful Google
Business Profile, one that ranks highly and holds that position. DLE’s team of SEO
(Search Engine Optimization) experts have the advantage of the fact that most consumer
real estate searches include the city name in the search, which just happens to be the
same as your DLE designation. While competitors can hire SEO support – and many do
– only you have the targeted city name built into your branding identity, making the
SEO tactics more effective. And when it comes to SEO, infusing ALL your images with
metadata (aka “geotagging”) is a powerful tactic that DLE makes easy for you.
3 – FINDING SELLERS – DOES YOUR MARKETING CONSISTENTLY DELIVER TO YOU
HOMEOWNERS THINKING OF SELLING?
Challenge: There are endless marketing ideas and a wide variety of materials for
implementing them. Postcards, ad specialty items, signs, etc. Do yours earn their keep
by driving potential listings clients to you?
DLE Solution: We specialize in print + technology + content that is designed to elicit a
response from a homeowner thinking of selling. Example: high quality mail pieces that
have enduring value, yet at affordable prices due to DLE’s volume purchasing power.
Signage that creates interaction. Not all that’s effective is digital. Analog still works if
done right, and DLE has a great track record doing so.
4 – RISING ABOVE THE CROWD – ARE YOU REGULARLY ONE OF MANY AGENTS A
SELLER INTERVIEWS TO LIST THEIR HOME?
Challenge: Competition is intense. It’s estimated that there are 7 realtors for every listing
that comes to market. It’s not uncommon for sellers to interview several agents before
deciding which one to list with. What makes you unique? Almost everyone works for a
brokerage with global network connections. Most have lots of acronyms following their
name on their business card. They all claim local knowledge, potent teams, a portfolio
of marketing tools…but so do you. How do you project superiority sufficient to win?
DLE Solution: Homeowners thinking of selling will choose a realtor they like and trust. But
they often base that on who they think is truly an expert at marketing their home – and
their community’s lifestyle – and will produce the highest price at the most favorable
terms and timing. Your DLE identity projects attributes that help deliver what seller
want: 1) you are truly unique (one and only one) and have been selected by
international firm for membership, 2) your name loudly proclaims your dedication to
that local market, and 3) dedication to that market and the focus that comes with it is a
pre-requisite to local market expertise.
5 – MAKING YOUR LISTINGS WORK…FOR YOU – DO YOUR LISTINGS DO
MORE THAN GENERATE A LISTING AGENT COMMISSION?
Challenge: Are your online competitors like Zillow and others, harvesting your listing info
and photos (that you paid for), to generate buyer leads they sell to your competitors?
Yes, you earn a commission on your sold listing, but is there a way to make that hard
earned listing do more for you?
DLE Solution: DLE’s approach takes the power away from online competitors and puts it in
your hands. Use your listing signs to generate buyer leads, both for the current listing,
as well as for future listings. Increase the percentage of your listings that you double
end. DLE’s multifaceted approach: a customized sign rider for your yard sign, a short
code messaging system (included with DLE), and a “reserved content” technique. Most
important, it leverages your unique Mr/Ms/Mrs City Name designation, making the
other 3 elements more effective in generating inquiries that go directly to you.