This is why, as a Real estate broker in the United States, you’re always looking for methods to add value and retain your ambitious top local listing agents, who drive the majority of your business who also direct escrow, title, and lending business. Your best agents must leave the feeling with the home owner they they are experts at marketing and negotiating their cities lifestyle to secure the listing.

 

But the question is how can you retain your agents who know how to sway buyers both directly and indirectly when the buyer is getting their loan approved and aid them through the entire real estate process, from dealing with an appraiser to a home inspection and consistently close deals? Then once you have those hardworking agents, or have developed them to be masters of prospecting and following up with listing leads and closing home owners on the listing-appointment, how do you keep them loyal to your brokerage and retain them?

 

Our premier independent authority in training and designation for real estate agents working in the residential real estate market, The Mr. Cali Network, is here with The Mr. Cali Local Agent City Designation™, which is recognized around the globe as the exclusive platinum standard in the hypermarket, local-focused designations.

 

Just imagine your Agent being branded as Mr. or Ms. for your city- a brand that people can remember, like, know, trust, and represents exclusive local area expert. The most powerful local branding that portrays your agent to the public as an expert at marketing, negotiating and selling your cities lifestyle combined with your brokerage brand ensuring maximum credibility.

 

We bring this dream to reality by empowering each agent with top to bottom vertical integration for marketing showing them how to leverage the designation to generate listing leads through our proven hard print mail platform combined with our content and tech designed to get a response from a home owner thinking of selling. Through leveraging the designation by showing the true niche value your agent can display to the home owners on the listing appointment with our exclusive listing package which will set them apart from all competition ensuring a significantly higher close rate on the listing appointment.

 

We start by selecting a broker who can use the designation themselves if still in production to use the brand to attract agents through better name recognition or can provide the designation to their top producing Agent. Their Agent must display true professionalism and a track record of selling homes for the most favorable terms.

 

Our selected brokers not only know the city and the community, but know how to educate home owners, buyers, appraisers, and home inspectors on key details about the home and city lifestyle to gain the most favorable terms. Brokers being selected must also have connections to local contractors and vendors to effectively help home owners prepare, market and negotiate for the most favorable terms to ensure a smooth ride and sell homes for the highest financial return.

 

Then, we show our members how to connect your customers, the homeowners, with a true local expert who can help you make every dollar count and comes with a high level of empathy and integrity all show cased in our exclusive listing package, marketing platform which includes magazines designed to generate listing leads and promote the listing.

 

We also showcase to our members how to leverage listings with our proven smart code messaging Mr. or Ms. sign riders, that can be attached to your agents yard sign when they have secured the listing. This indirect marketing strategy with our designation will take away the power from online companies like Zillow who simply repackage your agent’s content and photos only to lead buyers and sellers towards the highest paying realtors, your competition. We will show you how to take the power back from these online companies and redirect those Buyer and seller leads back to your agent.

 

And that’s not all!

With our hypermarket local focused, city Designation you can now provide your agents with something that can give them a unique value which truly differentiates them from the competition, turning them into local celebrities gaining constant top of mind awareness with the local home owners in your city in turn helping your agent win more local listings and leverage those listings to secure buyer and seller leads that online companies package and resell to your agents or competition.

 

This means as a Broker, you can secure the loyalty of your top Agents for life because they know that you can provide them with a brand no other broker can provide that can help them forge a unique local identity and put them on the path to becoming the top local listing agent who is an expert at marketing and negotiating your cities lifestyle.

 

Connect with us https://mrcali.com/ TODAY and start dominating your market by providing your top agents with the most powerful brand in Real estate as the exclusive local area expert. Empower your agent with confidence and a lifestyle brand that reflects who they are and what they aspire to become, the most influential feeling you can transfer to your agent.